Bradley and Andrew Barnes Launch Entruity Wealth

Father and Son Advisory Team Chose TruClarity and Charles Schwab as their Partners
to Help Realize a Dream of Entrepreneurship


Bakersfield, California
—August 1, 2017—After 36 years as a Wealth Advisor with Morgan Stanley, Bradley C. Barnes, CFP® decided it was time to take the advice he consistently gives to clients and become an entrepreneur. So he quit his prestigious wirehouse job, and together with his son Andrew C. Barnes, another Morgan Stanley veteran, launched Entruity Wealth, an independent advisory firm.

Entruity Wealth is focused on delivering the highest possible level of service, including access to the latest investment products and the best technology. The client-first mentality shared by both the co-founders sees a client as belonging to their new firm, rather than the individual advisor. Both advisors will work together to deliver financial planning, asset management, risk management, 401(k) advice, investment management, 529 college funds, as well as annuity/insurance and trust services to the firm’s clients.

The guiding principle of Entruity is to provide the same high level of service to all clients regardless of their account size. “Our goal is to have a three-tiered offering for people with the wherewithal to take advantage of our services,” explains Bradley.

For investors early in the asset accumulation stage of their careers, including the millennial generation, Entruity plans to offer a high-touch model that relies on technology to create long-only portfolios. Over time the firm intends to help those clients grow into more experienced investors who can access a range of wealth management services—a discretionary platform, use of ETFs and indexing, and the ability to take short positions. For the firm’s highest net-worth clients the Entruity team takes an active approach that is more highly levered, with greater risk and the potential for higher returns.

“I’ve been in this business for 36 years and my son now for five, and it just felt like the right time to build a family business and to take the same advice I’ve been giving to clients,” explained Bradley about his new direction. “I’m using all I’ve learned helping others throughout my career to build my own family-owned and operated business. And since the support staff is made up of my wife Julie and daughter Laurie, Entruity truly is a family business in every sense of the word.”

“More and more advisors from the wirehouse environment are looking to make the move to independence, but do not have the time or resources to do it on their own,” said Pam Stross, CEO of TruClarity. “Brad and Andrew were ideal candidates to make the transition from financial services employee to advisor/entrepreneur. They have extensive knowledge, and years of experience, but they’ve never opened their own business before. We’re truly honored that they entrusted TruClarity with helping them establish Entruity Wealth and look forward to a long and fruitful partnership.”

“I really don’t see how an advisor could make this transition on their own without closing up their business in the process,” says Bradley. “Before we aligned with TruClarity we didn’t even know all the things we didn’t know about becoming an independent advisor. But having them as our partner allowed Andrew and me to stay busy working for our clients.”

“In this business, a lot comes down to the relationships you have with people and firms you work with,” adds Andrew Barnes. “We felt a real connection with the TruClarity team from the first conversation and they’ve really come through for us.”

Acting as a behind-the-scenes partner TruClarity laid the groundwork for a seamless transition that allowed the new firm to be up and running from the very first day. Throughout the extensive process of starting a new business, TruClarity gave Bradley and Andrew Barnes the freedom to do what they do best—serve the needs of their clients.

About Entruity Wealth

Entruity Wealth is an independent wealth advisory practice based in Bakersfield, California providing financial planning and asset management services to a wide variety of clients ranging from individuals just starting to invest to high-net-worth individuals and families. For more information, please visit www.Entruity.com.

About TruClarity

TruClarity is an innovative provider in the financial services marketplace offering financial advisors a proven solution to the challenges of becoming an independent advisor and business owner. TruClarity takes the time to understand each advisor’s individual circumstances and then provides efficient and highly productive transition and business operations support. From finding office space and furniture through delivering the up-to-date technology, as well as marketing and branding support, TruClarity can handle the myriad details of a financial practice that clients never see including human resources, real estate, legal, compliance, payroll, outsourced CFO, billing and all the other hassles of running back-office operations. TruClarity equips their advisor clients with a robust, stable platform to support their firm’s day-to-day activities. For more information, please visit www.MyTruClarity.com.

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Media Contact:
Jenna Focarino
JConnelly
(646) 922-7763
jfocarino@jconnelly.com

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